Chinese Smartphone Market Maintains its Recovery Momentum at 6.5% Growth in 1Q24,
April 26, 2024 | IDCEstimated reading time: 1 minute
According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, China smartphone shipments grew 6.5% year over year (YoY) to 69.3 million units in 1Q24. Although the growth was supported by a low comparison base year, it marks the second consecutive quarter of growth adding momentum to the market recovery.
The market saw better-than-expected shipments mainly driven by strong growth from Honor and Huawei, which also spurred a 9.3% YoY growth in the overall Android market. On the other hand, Apple declined 6.6% over the same period as it faced more intense competition. The Lunar New Year in the first quarter of 2024 also stimulated shopping sentiment and the demand for low- to mid-range devices. In the high-end segment, the AI buzz and the foldable products allowed the Android smartphone vendors to further differentiate themselves from Apple and garnered increased interest from Chinese consumers.
"Honor climbed to the top spot, thanks to its well-rounded product portfolio and the Magic 6 series which came with popular AI features," said Arthur Guo, senior research analyst in Client System Research for IDC China. "Meanwhile, Huawei made a strong comeback and achieved a tie with Honor, though supply constraints will still be a pain point. Apple’s price promotions in the quarter were unable to mitigate the impact of the intense competition from Android players."
"The close race among the top-tier players implies that Chinese consumers are more likely to change from one brand to another," said Will Wong, senior research manager for Client Devices at IDC Asia/Pacific. "Thus, there’s an increased need for action from the vendors to keep innovating to ensure strong customer stickiness."
Suggested Items
IDC: Indian Smartphone Market Grew by 11% YoY in 1Q24 to 34 Million Units
05/14/2024 | IDCAccording to the International Data Corporation ’s (IDC) Worldwide Quarterly Mobile Phone Tracker, India’s smartphone market shipped 34 million smartphones in 1Q24, with 11.5% growth YoY (year-over-year), making it the third consecutive quarter of growth in shipments.
ACDi Expands East Coast Presence with Acquisition of Fourth Manufacturing Plant
05/13/2024 | ACDiACDi, a leading provider of electronics manufacturing services, today announces the expansion of its East Coast presence and manufacturing capabilities with the acquisition of a fourth manufacturing plant in Kilmarnock, Virginia. The company signed an asset purchase agreement with QinetiQ to acquire their Virginia facility and its assets, including SMT, wave soldering, AOI and SPI equipment. The deal brings ACDi to 4 East Coast locations with a total of 9 SMT lines.
Real Time with… IPC APEX EXPO 2024: Alltemated Focuses on Services and Customer Relationships
05/09/2024 | Real Time with...IPC APEX EXPORachael Temple, director of marketing and sales at Alltemated, discusses the company's offerings such as outsourcing, value added services, and quick turnaround times. Rachael emphasizes the significance of fostering relationships and trust with clients, sharing a real world example where Alltemated helped a component distributor with custom tooling, and then wraps up with a look at future growth and collaborations.
Sondrel Awarded New Video Processor ASIC Design and Supply Contract
05/09/2024 | SondrelSondrel, a leading provider of ultra-complex custom chips for leading global technology brands, is pleased to announce that it has won a major ASIC design and supply contract for a next generation, video processing chip.
Shane Whiteside of Summit Reflects on Today's PCB Landscape
05/08/2024 | I-Connect007 Editorial TeamSummit Interconnect began as a printed circuit board manufacturing company just eight years ago and has seen impressive growth organically and through acquisition. Summit President and CEO Shane Whiteside takes a few moments to share his thoughts on the growing PCB industry in the United States.