Content marketing supports your branding efforts, helps drive the conversation in the industry, and enhances your relevance in the market. Because your content is published in the context of the market and reader’s interest, it raises the reader’s attention to your message. Having your content published by a respected industry magazine increases the reader’s regard for your message.
Our columnists enjoy a high level of marketing around their content. Columnists are featured in our newsletters and/or magazines and promoted through social media.
Our columnists are frequently invited to contribute to our expert calls, which are transcribed and featured in our magazines. With just a few hours of your time each month, your column will reach thousands of potential customers.
Enhance the value of your feature article/interview with related links, photographs, and embedded video. We promote your feature to our readers via priority positioning in one or more of our newsletters and via social media. We bring additional value to your article by including a link to your site in the author’s bio, and by giving you links and graphics to use on your website and/or social media platforms.
Learn more about creating featured contentA monthly press release is a great way to supplement your branding ads. I-Connect007 is an approved news source for Google; our news and articles are indexed for search on a daily basis. This widens our customers’ exposure exponentially as keywords point viewers from Google back to our customers’ content on our site.
Tips for creating great press releases
"Being a columnist at I-Connect007 has provided a platform that has elevated our thought leadership in the industry."
Michael Ford
Senior Director of Emerging Industry Strategy
Aegis Software